Substance 3D at Adobe Max
We have an extensive program at this year's Adobe Max, featuring A Digital Twin Creation Experience, Substance 3D-related Labs, Sessions, Talks, Demos, and more. Attend in-person or online. Develop your skills, learn new workflows, and experience the power of 3D!
ENGAGE WITH SUBSTANCE 3D at adobe max
DIGITAL TWIN CREATION WITH SUBSTANCE 3D | BOOTH #210
Learn how to create 3D digital twins of your physical products to supercharge content creation, whether you’re working on the desktop or producing at scale. Drop in anytime to catch sessions from 3D creative pros, get hands-on with our newest Substance 3D apps, and leave with exclusive swag.
Substance 3D Theater Sessions
Join us at the Adobe Substance 3D booth (#210) at Adobe MAX for 20+ sessions over three days. Hear from creative professionals at Patagonia, Hershey, Adobe, and more on how they use 3D digital twins for packaging, fashion, trade shows, and motion design. See live demos in Dimension, Stager, Painter, and more. Stop by Nov 10–12 in Miami Beach.
Digital Twins Made Simple with Adobe Dimension
Digital twins are quickly becoming essential for brands that need to showcase products at scale. But creating and managing the visuals around them is often complex and time-consuming. In this session, we’ll show how Adobe Dimension makes working with digital twins accessible and flexible. With its variants & Shots systems, You can easily build all your visuals in one single project . You’ll see how to go from a single 3D asset to a full set of consistent, high-quality visuals, faster and with far less effort.
TUESDAY | 11:15 AM - 11:45 AM (EST)
TUESDAY | 6:00 PM - 6:30 PM (EST)
WEDNESDAY | 2:00 PM - 2:30 PM (EST)
THURSDAY | 12:45 PM - 1:15 PM (EST)
Vincent Gault, Product Manager, Substance 3D, Adobe
Vincent Gault is a Product Manager at Adobe, working on Adobe Dimension. With over 20 years of experience in the 3D industry, he is a recognized specialist of Substance 3D products. He spent most of his career as a technical artist, and that experience still drives his work today: making artists’ lives easier and 3D more accessible to everyone.
From Dielines to Digital Twins: A Packaging Designer’s 3D Journey
Amanda will share how digital twins are transforming packaging from a production deliverable into a strategic digital asset, helping brands create content for marketing, e-commerce, and consumer engagement in an increasingly digital world.
TUESDAY | 12:00 PM– 12:30 PM (EST)
WEDNESDAY | 11:45 AM - 12:15 PM (EST)
Amanda Miles, Designer, Hersheys
Amanda Miles is a designer at The Hershey Company with more than 30 years of experience bringing iconic consumer brands to life through packaging. Her career spans work for Toys“R”Us, Campbell Soup Company, and The Hershey Company.
Digital Product Creation at Patagonia: Using 3D to Revolutionize How We Create Product
Patagonia’s Digital Product Creation team uses 3D to enhance product development through accurate, reusable digital assets and scalable visualization workflows. Using Graphics as a key example, this presentation shows how 3D vignettes help teams review collections in context, identify inconsistencies, and build alignment earlier, while exploring how new tools can accelerate creative workflows with human review at the center.
TUESDAY | 12:45 – 1:15 PM (EST)
Andy Cunningham, 3D Visualization Developer, Patagonia
Andy Cunningham joined Patagonia in 2018, where he works as a 3D Visualization Developer. As a key founding member of the Digital Product Creation team, Andy immersed himself in the Substance suite, quickly becoming a Subject Matter Expert for the team and Patagonia at large. When not developing 3D libraries or creating patches and embroideries using Sampler, Andy takes full advantage of Patagonia's "Let My People Go Surfing" philosophy.
Digital Twin Creation for Trade Show Design
See how Adobe tools, including Stager, Photoshop, and Illustrator, help designers create trade show booth designs and deliver visuals clients can review and sign off on. Discover how a digital twin of the booth supports smart decisions on layout, branding, and visibility, making stakeholder approval and iteration fast and easy.
TUESDAY | 1:30 PM - 2:00 PM (EST)
WEDNESDAY | 3:30 PM - 4:00 PM (EST)
THURSDAY | 12:00 PM - 12:30 PM (EST)
Alan Gilbertson, Freelance Designer
A self-confessed nerd, he loves messing with software to see if it will break, so he has been a beta tester of various products for more than three decades, including all of the Adobe design suite. With the advent of Adobe Dimension and its successor, Substance 3D Stager, Alan developed a complete digital twin workflow for trade show exhibits, putting Illustrator and Photoshop artwork into a 3D mockup for stakeholder approval and client sign-off.
From CAD to Campaign: 3D Digital Twins at Scale
Join Anna Violette, head of 3D technical artists at Adobe, for a practical look at how creative teams create digital twins and turn them into marketing content. At the creation stage, digital twins can help visualize and validate designs or serve as the basis for creating 100s of variants to cover color or finish variations across brands. Those same digital twins can also power downstream content creation, allowing teams to produce campaign imagery, motion graphics, and on-brand content at scale.
TUESDAY | 2:15 PM - 2:45 PM (EST)
WEDNESDAY | 2:45 PM - 3:15 PM (EST)
WEDNESDAY | 11:15 PM - 11:45 PM (EST)
Anna Violette, Head of Technical Artists, 3D Growth, Adobe
Anna Violette is a Brooklyn-based 3D Apparel expert with a Bachelor of Science from Art Center College of Design. She has worked with top fashion brands, specializing in preparing and optimizing 3D assets, creating virtual samples, and refining materials for real-time applications. Anna collaborates with clients across industries to unlock the full potential of 3D design tools, delivering tailored demonstrations and comprehensive training sessions that enhance their workflows and drive innovative solutions.
Texture to Timeline: Bringing 3D into Motion Design
Discover how seamlessly Adobe Substance 3D Painter and After Effects work together to transform 3D assets into stunning motion graphics. In this session, explore how to quickly bring 3D assets to life using ready-to-use materials and intuitive texturing workflows in Substance 3D Painter. Then, take your textured assets directly into After Effects to create dynamic animations and polished content for social media and digital advertising. See how a connected 3D-to-motion workflow can help you create more, faster, and with greater creative freedom.
TUESDAY | 3:00 PM - 3:30 PM (EST)
WEDNESDAY | 1:15 PM - 1:45 PM (EST)
THURSDAY | 1:30 PM - 2:00 PM (EST)
Keerthan Sathyanarayana , Senior Technical Artist, Adobe
Senior Technical Artist and 3D Solutions Architect with over 16+ years of experience in the CGI, specializing in innovative 3D virtualization solutions. At Hugo Boss, Adobe, Allegorithmic, and Trelleborg, Keerthan has spearheaded initiatives that enabled teams to adopt cutting-edge 3D workflows, significantly enhancing productivity and creativity.
Digital Twins 101: Material Design in Substance 3D Painter
See a Digital Twins come to life through material design in Adobe Substance 3D Painter. This demo introduces the essential tools and workflows for building realistic surfaces, adding detail and variation, and defining the visual character of a 3D asset.
TUESDAY | 3:45 PM - 4:15 PM (EST)
WEDNESDAY | 4:15 PM - 4:45 PM (EST)
Justin Patton , Creative Director, Adobe
Justin is a creative director at Adobe. Formerly Art Director at Mixamo, and visiting faculty at the San Francisco Art Institute. He has a strong passion for art and technology and enjoys being at the forefront in the San Francisco Bay Area.
The Phygital Triplett: Putting Digital Designs In Your Hands
Digital designs can look perfect on screen, but what happens when you bring them into the physical world? Discover how full-color 3D printing bridges the gap between digital visualization and physical prototyping, helping designers evaluate concepts, explore colors and physical textures, and make better design decisions through real-world examples from product development.
TUESDAY | 4:30 PM - 5:00 PM (EST)
WEDNESDAY | 4:15 PM - 4:45 PM (EST)
Matthew Stark , 3D Segment Manager, Mimaki USA
Matthew specializes in full-color 3D printing technology and its real world applications. He began his career with Mimaki in Japan in 2019, working in global marketing, application development, market research, and new product development before being relocated to the United States in 2023. With over seven years of experience at Mimaki, Matthew works closely with designers, engineers, and industry partners to explore innovative applications for full-color 3D printing across footwear, product design, healthcare, entertainment, and other industries.
The Secret Life of a Digital Twin in Fashion: Beyond the Physical Sample
Join Selena from Adobe and Andy from Patagonia for a candid conversation about how digital twins are changing how apparel gets designed, produced, and sold. They’ll share how photorealistic 3D replicas of garments and materials can reduce physical samples, speed up design decisions, and support more sustainable practices. They’ll also follow one digital asset on its journey, from the drawing board to the factory floor to the homepage, powering product visualization, e-commerce, and marketing along the way.
WEDNESDAY | 12:30 PM - 1:00 PM (EST)
Selena Lounds, Strategic Innovation & Partnerships, 3D&I, Adobe
Selena Lounds is an innovative, intuitive designer, project manager, and technology advocate with a diverse creative background. Though trained as a graphic designer, Selena spent over 20 years using her design skills and commitment to innovation to forge a path within NYC's fashion industry. In addition, having spent over a decade as the head of Design Technology at Coach, she's uniquely aware of how 3D can empower designers and accelerate business.
Andy Cunningham, 3D Visualization Developer, Patagonia
Andy Cunningham joined Patagonia in 2018, where he works as a 3D Visualization Developer. As a key founding member of the Digital Product Creation team, Andy immersed himself in the Substance suite, quickly becoming a Subject Matter Expert for the team and Patagonia at large. When not developing 3D libraries or creating patches and embroideries using Sampler, Andy takes full advantage of Patagonia's "Let My People Go Surfing" philosophy.
What Is a Digital Twin and Why It Matters
In this 25-minute session, Selena from Adobe breaks down what a digital twin is and why it’s quickly becoming essential for creative and business teams. Discover how photorealistic 3D replicas of real-world products can speed up design, reduce physical prototyping, and power everything from e-commerce to marketing. You’ll leave with a clear understanding of the basics and practical ideas for getting started.
THURSDAY | 10:30 AM - 11:00 AM (EST)
Selena Lounds, Strategic Innovation & Partnerships, 3D&I, Adobe
Selena Lounds is an innovative, intuitive designer, project manager, and technology advocate with a diverse creative background. Though trained as a graphic designer, Selena spent over 20 years using her design skills and commitment to innovation to forge a path within NYC's fashion industry. In addition, having spent over a decade as the head of Design Technology at Coach, she's uniquely aware of how 3D can empower designers and accelerate business.
3D Labs & SESSIONS
3D for Design: Creating Digital Twins for Design and Marketing
Tuesday, Nov 10 | 3:00 PM - 4:30 PM EDT (12:00 PM - 1:30 PM PDT)
Wednesday, Nov 11 | 8:00 AM - 9:30 AM EDT (5:00 AM - 6:30 AM PDT)
Wednesday, Nov 11 | 3:30 PM - 5:00 PM EDT (12:30 PM - 2:00 PM PDT)
Thursday, Nov 12 | 1:30 PM - 3:00 PM EDT (10:30 AM - 12:00 PM PDT)
Product: Substance 3D Stager
Technical Level: Beginner
AI Focus: Traditional Techniques
Jeanette Chow, Principal Product Manager, 3D & Immersive, Adobe, Adobe
Jeanette is a creative chameleon with a history in illustration and design; 3D modeling and animation; and video game design and programming. Her mixed skill set lead her to Adobe, where she drives new initiatives in the 3D & Immersive organization.
Discover how digital twins — high-fidelity 3D product representations — can accelerate your marketing content at scale. In this hands-on lab, Jeanette Chow, Adobe Principal Product Manager, 3D & Immersive, guides you through the fundamentals, from what digital twins are to building variations and generating marketing-ready imagery. No prior 3D experience is needed.
You will Learn:
What digital twins are, and how they unlock product accuracy in generative AI workflows
How to transform CAD data into accurate, high-quality 3D models — without learning 3D modeling
How to build variations, including colorways and SKU options
How to generate imagery from your digital twins for internal presentations and external marketing
How digital twins can expand from product, marketing, and sales use cases
How to get started with 3D digital twins, regardless of your current skill level
Adding Detailed 3D into Your Motion Graphics Workflow
Thursday, Nov 12 | 8:30 AM - 9:15 AM EDT (5:30 AM - 6:15 AM PDT)
Product: After Effects, Substance 3D Painter, Substance 3D Sampler, Substance 3D Assets
Technical Level: Intermediate to Advanced
AI Focus: Traditional Techniques
Ian Robinson, Creative Director and Motion Graphics Trainer, SoftBox Media and Creative 111
Ian Robinson is a creative director and instructor with over 20 years of experience in motion graphics and visual effects. His work spans screens of all sizes, from live events and documentaries to broadcast and digital media. Ian has collaborated with major clients like Discovery Channel, National Geographic International, PBS, and Google. He’s also an accomplished author and educator, co-founding SoftBox Media LLC and Creative111, contributing courses to LinkedIn Learning, and writing books for Peachpit and Adobe Press. When he's not designing or teaching, you'll likely find him hiking the Rockies with his Boston terrier, Gus.
Looking to step up your motion graphics workflow? Join creative director Ian Robinson as he shares some of his favorite Adobe Substance 3D to After Effects workflows. From modeling to texturing, lighting, and compositing, we’ll check out Substance 3D Assets, Painter, and Sampler, and tie them all together with After Effects.
You’ll learn how to:
Source production-ready 3D models and materials with Substance 3D Assets
Create stunning textures with Sampler
Prepare 3D models for animation with Painter
Add polish to your models and animate with After Effects
AI-Powered 3D Storytelling for In-House Creatives
Thursday, Nov 12 | 8:30 AM - 9:15 AM EDT (5:30 AM - 6:15 PM PDT)
Product: After Effects, Substance 3D Painter, Adobe Firefly
Technical Level: Intermediate to Advanced
AI Focus: AI Supported
Robert Hranitzky, Sr. Professional Video Evangelist & Community Advocate, Adobe
Robert is a filmmaker and motion designer and works at Adobe on the Video Evangelism Team. With more than 20 years of industry experience in motion design, 2D/3D animation, and creative direction for projects ranging from opening titles to film and showroom trailers, he loves to inspire and give back to the creative community. He is a sought-after speaker on many industry events around the globe and enjoys sharing his passion for directing, making movies, VFX, and motion graphics. When he is not entangled between keyframes, you can find him most likely either playing or watching Basketball.
Turning a single product photo into a polished, animated 3D scene doesn't have to mean a big team or endless hours. In this session, Adobe's Robert Hranitzky builds an animated 3D scene live, starting from just a product photo and a 3D model, using native 3D tools in Adobe After Effects, Firefly, and Substance 3D for photorealistic texturing.
You'll learn how to:
Extend flat 2D brand imagery into a moving 3D scene using native 3D shapes and camera tools in After Effects.
Texture photorealistic 3D digital twins of your products in Substance Painter, then send the model straight into After Effects to animate it.
Generate an image and turn it into a digital PBR material with Firefly and Substance 3D Sampler's image-to-texture tools.
Tap into Substance 3D assets and apply them directly onto parametric 3D shapes and text in After Effects,, building fully textured 3D scenes without leaving your composition.
See what an in-house production day looks like on an MSI AI PC, where NPU and GPU acceleration keep the viewport responsive and export times short, even as revisions pile up.
Crafting Stunning Motion Graphics with 3D, Textures and Effects
Tuesday, Nov 10 | 5:30 PM - 7:00 PM EDT (2:30 PM - 4:00 PM PDT)
Wednesday, Nov 11 | 1:00 PM - 2:30 PM EDT (10:00 AM - 11:30 AM PDT)
Thursday, Nov 12 | 1:30 PM - 3:00 PM EDT (10:30 AM - 12:00 PM PDT)
Product: After Effects, Substance 3D Painter, Substance 3D Assets
Technical Level: Beginner to Intermediate
AI Focus: Traditional Techniques
Ian Robinson, Creative Director and Motion Graphics Trainer, SoftBox Media and Creative 111
Ian Robinson is a creative director and instructor with over 20 years of experience in motion graphics and visual effects. His work spans screens of all sizes, from live events and documentaries to broadcast and digital media. Ian has collaborated with major clients like Discovery Channel, National Geographic International, PBS, and Google. He’s also an accomplished author and educator, co-founding SoftBox Media LLC and Creative111, contributing courses to LinkedIn Learning, and writing books for Peachpit and Adobe Press. When he's not designing or teaching, you'll likely find him hiking the Rockies with his Boston terrier, Gus.
Take your motion graphics to the next level by diving into the world of 3D. Join creative director and motion graphics trainer Ian Robinson as he guides you through importing 3D models and creating stunning realism using textures, modeling, and lighting with Substance 3D Painter. Then, we'll move into After Effects to learn compositing techniques — adding text, lighting, and shadows — for a professional, polished finish.
You’ll learn how to:
Source 3D assets to streamline your workflow and give your projects a distinctive edge
Create lifelike textures that match your creative vision and captivate your audience
Apply texturing techniques to enhance depth and professionalism
Composite 3D models in After Effects to produce high-quality motion graphics that elevate your brand
Demo Spotlight: Building a Product Hero Shot That Doesn't Look Like a Render
Tuesday, Nov 10 | 4:30 PM - 4:50 PM EDT (1:30 PM - 1:50 AM PDT)
Product: After Effects, Substance 3D Painter, Substance 3D Sampler
Technical Level: General Audience
AI Focus: Traditional Techniques
Brian Maffitt, Quality Engineer, After Effects, Adobe
Brian Maffitt has been a professional After Effects animator since version 1.0 (the CoSA days), way back in 1993. Before that, he was a Mac-based 3D animator using FormZ as a modeler and ElectricImage for animation. In 1997 he founded Total Training to teach people around the world how to use After Effects (along with many other Adobe apps), and in 1999 he founded Atomic Power Corporation, a software company that developed plugins for Adobe After Effects including the celebrated Evolution package, which was acquired by Adobe in 2000 and which are still some of today’s favorite effects (Colorama, anyone?). Brian continued producing and directing thousands of hours of training for 15 years as an official Adobe partner, along with continued work as an animator.
See how 3D in After Effects and Substance come together to create product hero shots that feel polished, tactile, and real. Learn techniques for adding cinematic lighting, texture, and motion that make products stand out.
From CAD to Campaign: 3D Digital Twins at Scale (ONLINE ONLY)
Wednesday, Nov 10 | 12:00 PM - 12:15 PM EDT (9:00 AM - 9:15 AM PDT) (Online Only)
Product: Substance 3D Stager
Technical Level: Intermediate
Anna Violette, Head of Technical Artists & Solutions Consultants, Substance 3D, Adobe
Anna is Head of Technical Artists & Solutions Consultants at Adobe, leading a global team that turns customer workflows into product direction across Substance 3D, Firefly, and Frame.io. She's self-taught in 3D, coming from a background in fashion, proof that the best technologists don't always start out technical.
Anna is an active connector in the broader 3D and digital product creation community through the Virtual Thread Collective, and she's just as comfortable geeking out over texture maps as she is talking silhouettes. She's passionate about helping brands close the gap between physical and digital product creation.
Join Anna Violette, head of 3D technical artists at Adobe, for a practical look at how creative teams create 3D digital twins and turn them into marketing content. At the creation stage, digital twins can help visualize and validate designs or serve as the basis for creating hundreds of variants to cover color or finish variations across brands. Those same digital twins can also power downstream content creation, allowing teams to produce campaign imagery, motion graphics, and on-brand content at scale.
This session will cover how to:
Create visually accurate digital twins from CAD files to visualize and validate designs
Generate variants that cover SKUs across brands and product options
Combine digital twins with Adobe Firefly generative imagery to quickly create brand-accurate campaign imagery, pack shots, and general marketing content
Share digital twins with Frame.io for work in Adobe After Effects and Firefly Enterprise content automation tools
From Concept to Cinema: Building Film-Quality 3D Assets
Wednesday, Nov 11 | 1:30 PM - 2:00 PM EDT (10:30 AM - 11:00 AM PDT)
Product: Substance 3D Designer
Technical Level: Intermediate
Carlos Fueyo, Co-founder & Realtime Principal Creative, playard studios
Carlos Fueyo is the Co-founder, CEO, and Creative Director of playard studios. He has over 15 years of experience in post-production and VFX as a filmmaker. Known for his work on major titles like Super 8, The Avengers: Age of Ultron, Independence Day: Resurgence, and Priest, among many others. Carlos has also contributed to iconic game cinematics for franchises like Halo, Assassin's Creed, and Mafia III, along with numerous commercials. In recent years, Carlos has become a leader in real-time filmmaking and virtual production. He served as the virtual art department director and supervisor for Marvel's Ant-Man and the Wasp: Quantumania and led innovative research and development projects at Eyeline Studios, contributing to projects like Aquaman 2, Senna, MEG 2, and The Three-Body Problem.
Carlos is at the forefront of integrating real-time techniques with an AI-enhanced pipeline, aiming to revolutionize filmmaking. With a master's degree in architecture and design, he combines his passion for storytelling, filmmaking, and design with technical expertise to address the most challenging issues in virtual production real-time film making.
Join Carlos Fueyo, CEO, Director, and Principal Realtime Creative at playard studios, to learn how the award-winning animated short film, The Last Advice, brought cinematic-quality 3D assets to life through a streamlined solo artist workflow. In this fast-paced session, Carlos will demonstrate how Adobe Substance 3D Painter and Stager were used to texture, look develop, and visualize a production-ready asset from concept to final render. Learn practical techniques for creating compelling materials, accelerating iteration, and maintaining creative control while achieving the visual quality expected in modern animation. See how real-time workflows, procedural tools, and rapid visualization helped transform ideas into polished results efficiently, allowing more time for creative exploration and refinement. The session will also highlight how AMD Threadripper-powered workstations enabled a responsive, high-performance workflow that supported faster iteration and film-quality output. Whether you're a 3D artist, motion designer, or creative technologist, you'll leave with actionable insights for building high-quality assets faster and bringing ambitious creative visions to life.