Substance 3D at Adobe Max
Check out Substance 3D at Adobe Max! Attend in-person or online. Develop your skills, learn new workflows, and experience the power of 3D!
Stop by the Substance 3D pod at the Adobe booth
Adobe Substance 3D
Unlock the power of Substance 3D in your design workflows across Creative Cloud. With the Substance 3D Collection, experience state-of-the-art 3D model texturing for product and packaging design, discover the new Substance 3D integration with Photoshop, and add depth to your motion design workflows by pairing Substance 3D with After Effects.
Unlock the power of Substance 3D in your design workflows across Creative Cloud. With the Substance 3D Collection, experience state-of-the-art 3D model texturing for product and packaging design, discover the new Substance 3D integration with Photoshop, and add depth to your motion design workflows by pairing Substance 3D with After Effects.
Come see us inside the main Adobe booth. Chat with our artists, ask questions, learn workflows, demo Substance 3D products and more.
Labs & SESSIONS
2D to 3D Workflows with Adobe Illustrator and Project Neo
Wednesday, Oct 29 | 3:30 PM - 4:30 PM PDT
Product: Adobe Illustrator and Project Neo
Technical Level: Intermediate to Advanced
Platform: PC
Vladimir Petkovic, Senior Creative 3D Evangelist & Community Advocate, Adobe
Vladimir Petkovic is a Serbian-born artist based in San Francisco, working at the intersection of art and cutting-edge 3D technology. As a Senior Creative 3D Evangelist at Adobe, he engages the global artistic community through impactful storytelling, innovative workflows, and meaningful collaborations. With over 20 years of experience, Vladimir has contributed...
Discover how to bring your 2D designs to life in 3D using Adobe Illustrator and Project Neo. This session walks you through an intuitive workflow — from basic extrusion to playful shape manipulation and creative form combining. Learn how to add depth, style, and dimension to your artwork without needing prior 3D experience. You’ll leave with practical techniques for building eye-catching 3D visuals and exporting them for motion, web, or print.
You'll learn how to:
Transform 2D vector art into 3D models with ease
Apply extrusion and shape manipulation techniques
Combine and customize forms for unique 3D compositions
Use intuitive tools that require no prior 3D experience
Export your 3D designs for motion graphics, web, or print
3D for Product and Packaging Designers
Tuesday, Oct 28 | 3:00 PM - 4:30 PM PDT
Wednesday, Oct 29 | 8:00 AM - 9:30 AM PDT
Thursday, Oct 30 | 1:30 PM - 3:00 PM PDT
Product: Illustrator, Photoshop, Substance 3D Stager
Technical Level: Beginner
Platform: Mac
Jeanette Chow, Principal Product Manager, 3D & Immersive, Adobe
Jeanette is a creative chameleon with a history in illustration and design; 3D modeling and animation; and video game design and programming. Her mixed skill set lead her to Adobe, where she drives new initiatives in the 3D & Immersive organization.
When it comes to product and packaging, adding a bit of 3D to your skill set can speed up prototyping, refine your workflows, enhance communications, boost sales, and strengthen your social presence. Join Adobe principal product manager Jeanette Chow in this hands-on lab and learn how you can create photorealistic product images without studio photography, craft consistent visuals for digital commerce, preview brand applications on 3D products, and more.
You’ll learn how to:
Master 3D essentials — no previous experience needed
Setup a digital twin of your product for visualization using imported 3D objects
Work with Photoshop and Illustrator in your 3D product design workflows
Produce photorealistic images with custom virtual lighting
Add motion to showcase your designs
3D Unlocked: From First Steps to Creative Mastery
Tuesday, Oct 28 | 1:00 PM - 2:00 PM PDT
Product: Substance 3D Painter, Substance 3D Sampler, Substance 3D Stager
Technical Level: Intermediate to Advanced
Platform: PC
Brandon Lerry, Founder, Lunchbox 3D
Brandon Lerry, the founder of Lunchbox 3D, a Long Beach-based 3D animation studio that specializes in cinematic visuals using Unreal Engine for real-time rendering. Within just over a year of posting his work online, Brandon’s content has garnered over 48 million views on TikTok and Instagram, achieving viral success through a seamless blend of filmmaking...
John Canning, Director of Developers - Creators, AMD
Canning is currently serving as the Director of Developer Relations for AMD. Helping AMD understand and deliver the best products to support the Creator space. John brings a career that has spanned the technology and methodology for creating and delivering XR, games, virtual production and digital humans, from concept to client in his former role as...
Sébastien Decamps, Strategic Initiatives & Partnerships, Adobe
Ready to take your 3D skills to the next level? Brandon Lerry shares how he evolved from 2D designer to 3D storyteller — and how you can, too. Learn how to build efficient workflows, integrate AI into your process, and use lighting, texture, and cinematics to prototype and visualize ideas with impact.
You'll learn how to:
Break into 3D without a fine art background
Use AI and online resources to accelerate your learning
Apply lighting and cinematics to enhance storytelling
Choose hardware/software for seamless 3D workflows
Integrate Adobe tools to streamline your creative pipeline
Crafting Stunning Motion Graphics with 3D, Textures and Effects
Tuesday, Oct 28 | 12:30 PM - 2:00 PM PDT
Wednesday, Oct 29 | 3:30 PM - 5:00 PM PDT
Thursday, Oct 30 | 10:45 AM - 12:15 PM PDT
Product: After Effects, Substance 3D Painter, Substance 3D Assets
Technical Level: Beginner to Intermediate
Ian Robinson, Creative Director and Motion Graphics Trainer, SoftBox Media and Creative 111
Ian Robinson is a creative director and instructor with over 20 years of experience in motion graphics and visual effects. His work spans screens of all sizes, from live events and documentaries to broadcast and digital media. Ian has collaborated with major...
Take your motion graphics to the next level by diving into the world of 3D. Join creative director and motion graphics trainer Ian Robinson as he guides you through importing 3D models and creating stunning realism using textures, modeling, and lighting with Substance 3D Painter. Then, move into After Effects to learn compositing techniques — adding text, lighting, and shadows — for a professional, polished finish.
You’ll learn how to:
Build custom 3D assets to streamline your workflow and give your projects a distinctive edge
Create lifelike textures that match your creative vision and captivate your audience
Apply detailed lighting and texturing techniques to enhance depth and professionalism
Composite 3D models in After Effects to produce high-quality motion graphics that elevate your brand
From Sketch to Storefront: 3D Innovation at Kate Spade
Tuesday, Oct 28 | 3:15 PM - 4:15 PM PDT
Product: Substance 3D Painter, Substance 3D Sampler, Substance 3D Stager
Technical Level: General Audience
Carmen Ortiz, Manager, Digital Product Creation, Tapestry Inc., Coach, Kate Spade, and Stuart Weitzman
Carmen began her career in fashion accessories design and has always been drawn to the intersection of creativity and technology. After working in a variety of roles across the fashion industry, she joined Coach’s Design Technology team, where she began exploring innovative digital workflows. That curiosity led her to upskill into 3D, shaping a unique...
Lissette Siesholtz, Sr. Director, Leathergoods Technical Design, Kate Spade New York
Lissette has been a vital part of the Kate Spade Leathergoods team for nearly 12 years and has accumulated 17 years of professional experience as a Fashion Designer. She began her journey in Leathergoods Technical Design at Coach in 2011. Since then, she has leveraged her design expertise to create extensive libraries of brand standards & design tools...
Discover how 3D digital twins are transforming iconic brands like Coach, Kate Spade, and Stuart Weitzman. Join Carmen Ortiz, Manager of Digital Product Creation at Tapestry and Lissette Siesholtz, Senior Director of Leathergoods Technical Design at Kate Spade New York, as they share their creative journey from 2D sketches to photorealistic 3D assets using Adobe Substance 3D, crafting versatile digital twins that drive innovation from product development to marketing content creation.
You’ll learn how to:
Create high-fidelity digital twins using a streamlined 2D-to-3D workflow
Accelerate product development with virtual prototyping techniques
Transform digital twins into compelling marketing content without physical samples
Enhance cross-functional collaboration through shared 3D assets. Implement a "create once, use many" approach that reduces costs and supports sustainability initiatives
Visual Velocity: How Modern Brands Create Content Faster
Wednesday, Oct 29 | 3:30 PM - 4:30 PM PDT
Product: Substance 3D Stager, Adobe Firefly
Technical Level: General Audience
Toby Roberts, COO, President, Happy Finish
Toby Roberts is the President and COO of Happy Finish North America, with over a decade of experience leading technology-driven creative production programs for global brands. Toby specializes in content automation, real-time production pipelines, and immersive 3D experiences powered by tools like Unreal Engine and Adobe Substance Collection. As a strategic production partner to some of the world’s most recognizable IPs, he leads...
Join Happy Finish COO Toby Roberts and discover how Adobe Substance 3D, Unreal Engine, and generative AI cut time-to-market, trim costs, and spin up true-to-life product visuals, without sacrificing quality or brand fidelity. See how modern CGI pipelines break through traditional production bottlenecks with orchestrated creativity, and explore how modular 3D assets, smart texturing, and scene automation let teams move faster, iterate smoothly, and scale visuals from e-commerce to global campaigns. Includes an exploration of Adobe Firefly API workflows that preview the next frontier of content at scale.
You’ll learn how to:
How to reduce product content creation time while preserving consistency and quality
How Adobe Substance 3D supports reusable, high-fidelity brand assets
How generative AI tools like Adobe Firefly amplify creativity and speed without compromising craft
Why adaptive content systems are critical for multi-market, multi-platform scale
