Join Substance 3D at SXSW 2026
We will be taking part in a panel; discussion at SXSW 2026
SXSW is 850+ total conference sessions, 600+ mentor and networking events, 4,400 musicians performing over 300 live showcases, 375+ film and tv show screenings, four nights of comedy, and 450 brands activating. 7 days in Austin to connect, discover, and create what’s next
PANEL DISCUSSION
Beyond the Sample: The 3D Fashion Revolution You Don’t See
From eliminating physical samples to populating product pages and TikTok ads with real-time renders, 3D is quietly reshaping the entire fashion lifecycle. This panel dives into what happens behind the scenes—from factory floor to homepage—with leaders across design, supply chain, and digital content discussing the hidden efficiencies, sustainable breakthroughs, and creative freedoms unlocked by 3D technology.
Tuesday, March 17 | 10:00 a.m. - 11:00 a.m. CT | AUSTIN MARRIOTT DOWNTOWN - WALLER BALLROOM A
Selena Lounds: Strategic Innovation and Customer Partnerships - 3D, Adobe
Selena Lounds is a creative technologist and design leader at Adobe, where she helps global brands transform their creative workflows using Adobe Substance 3D. With over two decades of experience spanning fashion, technology, and storytelling, she specializes in scalable 3D design systems that accelerate innovation and enable more sustainable product creation.
Before joining Adobe, Selena was Director of Design Technology at Coach, where she led the company’s 3D transformation and helped redefine how digital tools support modern product development.
Anna Violette: Technical Artist / Solutions Consultant, Adobe
Anna Violette is a 3D fashion specialist and Solutions Consultant at Adobe, where she helps global brands bring digital design to life through tools like Substance 3D. With a background in apparel design and hands-on experience across companies like Under Armour, VF Corporation, and VNTANA, Anna bridges the gap between creativity and technology. She’s passionate about digital wardrobes, future-facing workflows, and empowering the next wave of 3D creators to turn pixels into product.
